Our team was tasked with creating the FYC promotional campaigns for ABC's Abbott Elementary to advertise the show as a leading contender for Daytime Television awards and guild recognitions. From establishing a creative style guide on how to brand the show to developing the creative direction for these campaigns, I worked on creating promotional materials for Abbott Elementary in a variety of digital, print, and OOH formats. Provided with select assets to adapt to an assortment of promotion needs, our team has managed to create a diverse, yet cohesive, FYC campaign for ABC's hottest sitcom for the duration of its ongoing runtime.
Designers: Tim Cao & Andrew Nguyen || Creative Director: Jackie Sewell